Your members shouldn’t have to figure out Medicare with a stranger.
MedVía’s founding team has built and delivered embedded Medicare guidance inside the credit union industry since 2018. Licensed advisors, real conversations, and a yearly review for every member we serve. Now we bring that experience to credit unions across the country.
Three operators. One hundred years of insurance distribution.
Justin Valenzuela
- Twenty years in insurance distribution; senior executive at a top five insurance carrier
- Has built and led embedded Medicare guidance inside the credit union industry since 2018
- Chief Distribution Officer, Iscential Markets; CIC and LUTCF designations
Warren Barhorst
- More than 35 years in risk management, insurance, and distribution; founded Iscential in 1993
- EY Entrepreneur of the Year; Million Dollar Round Table life member; author of three books
- Deep credit union, carrier, and capital relationships
David Hollingsworth
- More than 35 years in carrier management, distribution, and strategic planning
- Former President, Nationwide Insurance Sales Company; former President and COO, GatesMcDonald
- MBA, Drake University
Credit union, finance, legal, and academic leaders.
The founders sit on the board alongside five advisors who have run credit unions, financed agency acquisitions, litigated for three decades, and published the research on where AI earns its keep.
George Nahodil
- Led an $8 billion credit union with 600,000 members and more than 1,100 associates
- 17 years as Executive Vice President of Retail Delivery, Public Relations, and Marketing before becoming CEO
- Recipient of a statewide credit union association lifetime achievement award
Michael Workman, Ph.D.
- Held the Harvey Hubbell Endowed Professorship in Industrial Distribution
- More than 25 years teaching management, leadership, and distribution
- Advises distributors and manufacturers globally; serves on boards across four continents
Shrihari "Hari" Sridhar, Ph.D.
- Professor of Marketing; Joe Foster ’56 Chair in Business Leadership
- Research in healthcare AI, business to business sales, and return on AI investment
- Former Editor in Chief, Journal of Marketing; American Marketing Association Fellow
Joseph G. DuBois
- More than 34 years in insurance and financial services finance leadership
- Oversaw more than 1,200 agency acquisitions and integrations
- Certified Public Accountant (inactive); BBA, Iowa State University
R. Sean Page
- More than 30 years as a civil litigator; leads the firm’s Transportation Litigation section
- AV Preeminent rated; recognized by Best Lawyers in America
- San Antonio, Texas
People helping people does not retire at 65.
More than 11,000 Americans turn 65 every day, and most of them get their Medicare guidance from a TV commercial or a call center. Credit union members deserve better. MedVía puts licensed advisors inside the credit union they already trust, under its brand, at no cost to the credit union or the member.