When your members turn 65, they should hear from you first.

Licensed advisors, under your brand, at no cost to your credit union.

Credit union member turning 65? Start here.

Americans who turned 65 today
0

Each one is about to choose a Medicare advisor.

Since you opened this page: 0 About one every 8 seconds

How many of them are your members?

Estimate based on roughly 11,200 Americans turning 65 each day, 2024 through 2027. Source: Alliance for Lifetime Income, Peak 65 research.

What credit union CEOs are saying
Justin Valenzuela with Cross Valley Federal Credit Union leadership at Medicare Day
Medicare Day at Cross Valley Federal Credit Union, October 2026.
“When our members look back on life’s important milestones, we want them to be able to say, ‘Patriot helped me with that.’ Turning 65 and navigating Medicare is one of those pivotal moments.”
Ron CelaschiPresident and CEO, Patriot Federal Credit Union
Read the announcement
“They should not have to figure it out alone with a stranger from a TV commercial. This program puts real guidance inside their credit union, where it belongs.”
Traci DonahueCEO, Cross Valley Federal Credit Union
See the program
Program partnersPatriot Federal Credit UnionCross Valley Federal Credit Union
The problem nobody is solving for you

Most of your members get their Medicare guidance from a TV commercial.

The outside agency that enrolls them does not stop at Medicare. It comes back for the IRA rollover, the CDs, and the HELOC. Your most loyal member becomes someone else’s client.

Option one

Do nothing

Members keep calling the number on the screen. You find out when the deposits move.

Option two

Build it yourself

Licensing, carrier contracts, compliance, trained advisors, and a few years of learning on your members.

Option three

Bring it in

A team that has run this inside credit unions since 2018 delivers it under your brand, with nothing for you to license, staff, or fund.

How it works

Three steps. Thirty days.

1

Sign

One program agreement, one vendor review. Our due diligence package is ready for your risk committee.

2

Launch under your brand

Branch materials, a co-branded member page, and staff talking points. Your team never gives advice; they make an introduction.

3

Your members get an advisor

A licensed advisor by phone, online, or in your branch. Real plan comparisons, enrollment support, and a review every year after.

What your credit union gets

Everything your risk committee will ask about.

No cost to the credit unionNo fees, no staff, no software. The program funds itself.
No core connectionNo API, no credentials, no access to your systems. We sit outside your perimeter.
Licensed and insuredA licensed insurance agency with cyber liability and errors and omissions coverage in place.
Your brand, your membersMembers see their credit union, not a vendor. The relationship stays with you.
Licensed advisors, not a call centerNamed advisors who know your market, by phone, online, or in the branch.
Wherever your members areCredit unions and leagues in any state. We build the advisor team around your footprint.
White paper

Built Inside: why credit unions must lead the retirement health transition.

The case for a credit union Medicare program, the numbers behind it, and what partnership looks like. Written for CEOs, boards, and league leaders.

Next step

Thirty minutes with our founder.

Bring your membership numbers. You will leave with a sizing of the opportunity for your credit union, a launch plan, and the due diligence package for your committee.

Justin ValenzuelaJustin ValenzuelaFounder and CEO, MedVía

Twenty years in insurance distribution, including building and leading the Medicare program inside a credit union since 2018.

justin@medvia.ai
(610) 628-2706